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Celebrating the Culture of Recognition: A November Full of Kindness in Brazil

Leschaco CSR

Last November 2025, our Brazil office embraced kindness and recognition to celebrate the Mês da Gentileza (Month of Kindness). 

This initiative, focused on reinforcing the value of positive attitudes and the practice of appreciation, generated a deep impact on our team.

During the four weeks, collaborators were encouraged to identify and praise colleagues who inspired them or made a positive difference in their daily work.

An Outcome that Strengthens Our Culture

The result was inspiring: 62 compliments were exchanged throughout the month, showing how our culture is strengthened when we value each other's work and effort. Each message became a personalized virtual card, bringing joy and gratitude to its recipients.

This action was directly connected to our recent training, reinforcing fundamental pillars: transparent recognitiondialoguecelebrating our differences, and collaborating as one team.

The Podium of Kindness: Meet Our Leaders!

We want to give special recognition to the colleagues who shone brightly for their generosity, either by inspiring others with their attitude or by being models of recognition and appreciation.

 Top 5 Inspirers

These professionals were highlighted for their positive attitudes, for: 

  • Supporting

  • Collaborating

  • Sharing knowledge

  • Delivering quality work, or for maintaining a lighter 

  • … and more positive environment.

Top 5 Recognizers (Valorizadores)

This group showed that recognizing others is an act of generosity. 

Their keen eye to: 

  • Value effort

  • Highlight good work strengthens our culture of dialogue, support, and teamwork.

 Let the Movement Continue!

The Mês da Gentileza leaves us with a valuable reminder: small gestures, daily conversations, and spontaneous recognition are the driving force behind the culture we want to live, anchored in our pillars of collaborationexcellenceempathyrespect, and unity.

Connecting to Our Global Commitment: 

By promoting a culture of appreciation and respect, this initiative aligns with the spirit of UN Sustainable Development Goal (SDG) 8: Decent Work and Economic Growth, which seeks to promote full, productive employment and decent work environments for all.

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